FHA mortgage leads are unique in that they deal primarily with those clients who may be seeking mortgages, or are eligible to receive mortgages through the Federal Housing Authority, which is a government agency.
The FHA provides mortgages to low- and middle-income families who meet certain criteria. The mortgages do not apply only to single-family dwellings, but also to manufactured homes and multi-family units, as well as other things.
Rules for FHA mortgages are different than those for conventional mortgages. The down payment may be lower, and provisions are or can be made for meeting closing costs, fees, and other loan expenses.
FHA mortgages have made it possible for people who might otherwise have never been able to own a house to achieve that goal.
For this reason, many mortgage leads are generated from those who are seeking or already qualify for a FHA mortgage. These leads tend to be rather lucrative as they cover a wide range of loan types. FHA mortgage leads may range from fixed-rate mortgages to adjustable-rate loans. Additionally, it may not be unusual for a victim of a disaster to submit a FHA mortgage lead. Further, many FHA mortgage leads may be submitted for refinancing mortgages, as well as other types of mortgages.
Because FHA mortgage loans are insured against default, the leads are probably going to be fairly stable. This, coupled with the other advantages of FHA mortgages, make FHA mortgage leads a wise investment for a broker or buyer. This type of loan may just be what the emerging buyer or broker is looking for when getting a mortgage lead business started.
For this reason, one may wish to handle primarily FHA mortgage leads to start with. The fact that is government-supported, with built in “safety” features, makes it relatively risk-free. This can be very reassuring to the person just getting started in the mortgage lead business.